Category

Design

Proud to be working Andipa gallery

In the age of the digital revolution, art galleries have embraced the online realm to connect with art enthusiasts, showcase their collections, and provide a platform for artists to exhibit their creations. A well-designed website has become an essential tool for art galleries to engage a global audience, promote their artworks, and create a memorable virtual experience.

Founded in 1967, Andipa Gallery have, for over half a century, shared the very best in contemporary art with their network of global collectors. Like many heritage brands, their are inherent challenges in digitalising and improving their online offerings. Using the platform Artlogic, Tripleseven Creative looked into both the UX of the site as well as how to bring the core elements of their brand and personality to the forefront of the existing two websites.

Split between limited edition screen prints and original works on canvas and sculpture, the two websites offer a distinctly and intentionally, different experience for visitors. Andipa Editions, the print side, is more transactional and fast-paced whereas Andipa Gallery is more relaxed and refined.

We believe that the first step in designing and enhancing the websites is to capture the essence and personality of the physical space. Through detailed conversations and research, we discussed how a website should reflect the gallery’s unique style, ambiance, and, of course, the artists it represents. A well-curated gallery, much like Andipa, has a consistent visual identity, which we felt could be translated better into the website’s design. Incorporating elements such as colour schemes, typography, and imagery that align with the gallery’s brand to create a cohesive and immersive online experience. One key area was that of improving CSS so that the branding in terms of colours and the responsiveness of the website – creating a less static feeling – could be explored.

Navigating an art gallery website should be seamless and intuitive, allowing visitors to effortlessly explore the collections and artworks. Clear and well-organised menus enable users to find information easily. With a firm understanding of this – Andipa Editions had already categorised pages by artist and shared the artworks available in the gallery or those that can be sourced. A key takeaway was how the structure, whilst intuitive, can be enhanced through better layout and menu design with the goal of enhancing accessibility and allowing visitors to find specific artworks or artists of interest such as historic exhibitions or guides.

The primary focus of an art gallery website is to showcase the artworks. High-quality, professionally photographed images are paramount to accurately represent the artistic details and textures. Each artwork should have a dedicated page featuring an image gallery and essential information, such as the artist’s name, title, medium, dimensions, and a brief description. Utilising zoom or magnification features allows users to explore the finer nuances of the artwork, creating an immersive experience akin to visiting the gallery in person. We also felt that when a visitor arrived at a specific artwork page that contact options needed to be facilitated. For example, when looking to buy Banksy prints, the landing page forms a welcome springboard from where the visitor can look into available works and content. Over the course of development, this experience will be enhanced to create a more dynamic and responsive page that brings the history, heritage and experience of the gallery to the forefront.

In an era dominated by smartphones and tablets, optimising the Andipa Editions website for mobile devices will be essential. A responsive design ensures that the website adapts seamlessly to different screen sizes, maintaining visual appeal and functionality across all devices. Current on-going conversation is examining the scroll feature on artist specific pages that can be better employed. Better mobile optimization not only enhances the user experience but also expands the reach of the gallery, allowing art enthusiasts to explore the collection conveniently on their preferred devices.

Over, Tripleseven are excited to be working on a new project with the esteemed Andipa Gallery. On the new endeavour Director of Andipa, Acoris Andipa says, “For over 50 years we have always prided ourselves on our ability to reinvent and to be at the forefront not only of the art market but of connecting with our clients. With Tripleseven Creative, we feel confident that we have chosen an exciting partner for this new digital era of our gallery.” For more information on original Banksy paintings or any of the artists and artworks available,contact Andipa via sales@andipa.com or call 020 7589 2371.

WordPress web design

Why we use Wordpress for our web design

We often get asked why we use WordPress to develop our websites so here are our reasons for using WordPress for our web design and development.

First a little bit of how WordPress was born.

WordPress was originally launched in 2003 as a very basic blogging platform, the user interface was simple and so was it’s functionality but it was simple to use and this still rings true today despite it now being the largest content management system on the web.
A year later they allowed users and developers to extend the functionality of WordPress by writing their own plugins and sharing them with rest of the community. As WordPress was opening itself to the community.

It’s Open Source which means it is completely free for commercial or private use.

Simple to use. This is key for when clients want to manage their own content. It really is super simple for anyone without coding knowledge.

In fact, if you know how to use the basic editing tools in a program like Microsoft Word, you’ll find the built-in WordPress editor very easy to learn and use for managing your site.

It’s very well supported and hence has a huge amount of customisation and flexibility. The plugin community is vast and allows a basic blog site to become a multi functional website. Anything is possible!

A few interesting stats for you to give you an idea of the scale of WordPress:

37 million global Google searches for “WordPress” are made per month.

28% of all websites are powered by WordPress.

7 posts are published every second on WordPress sites around the world.

If you already have a website on WordPress and you are looking to have it developed or if you want a totally new website designing and building then visit our contact page and call us today.
By all means come and see us in our office here is Knutsford, Cheshire and we can give you a demo of just how easy WordPress is to use.

Free Website review

FREE website review - Cheshire Web Design

We are now in the age where the majority of businesses have a website. It’s now become part of the new business check list which is all well and good but it’s very easy to lose sight of what the website is there for.

The key goals for you website can vary hugely between businesses and hence it’s vital these are identified.

We now offer a totally Free review of your existing website which allows us to identify whether the website is working for your business and if not the steps required to take.

There is no obligation to then proceed with the changes, it’s simply about highlighting the key reasons why your business needs a website.

If you are looking to get a review of your website then please fill out our enquiry form here. 

We offer web design services across Cheshire and the North West from our Knutsford office.

 

What does your website do for you?

Most businesses know that these days, having a website is vital. People expect to find you online and if they can’t, well then all sorts of negative opinions are formed.
Now whilst all this may be true, I think businesses can be too quick to rush into getting a website launched to satisfy what is perceived to be a requirement.
A website is far more than just giving you an online presence, it has to have a purpose and ultimately make a return on your investment.
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Web Design Trends

web design trends

Web design, like any sort of design is subjective, but with every increasing technology the boundaries are being pushed and websites are now often used as vehicles to showcase the level of skill of the designer / developer. I’m not saying this is a bad thing at all but sometimes I feel web design needs to be bought back down to its core goal of displaying specific content to a user. Too often is a website so focussed around a clever navigation menu that you spend the first 30 seconds figuring how to move around the site. Previous years saw “flat design” replace the previous glossy, reflective look and this for me is a good thing as it simplifies the experience for the user. Apple seem to have lead the way in this and have recently updated their online experience to make for a beautiful clean experience.

Just because flat design is in, doesn’t mean it should always be used and I like when I see sites that don’t adopt these obvious trends, you could even say they now look retro but give it 5 years and they’ll be back in fashion!

Responsive design is word you will have heard many times and quite right too. The statistics for the most popular devices to search the internet show 80% of people are now searching the internet on their smartphone with 91% on pc/laptop so when will be the year where the smartphone takes the top spot?

We all use our phones now without even thinking about it, I find myself using my phone when my laptop is sat right next to me, why? Because its quicker, easier and convenience is what we want. Websites that aren’t mobile friendly quickly become tiring and research shows that some business are losing business by not adapting this change. People want to find the information they require as quick as possible.

Photo and video backgrounds are a trend that will certainly continue throughout 2015. Using bold photography gives the web design so much impact and video even more. We used this on our One Energy project and it really helps deliver the key message of the business.

My Journey of Typography

Whenever I am out and about, whether that be walking down Knutsford high street or on holiday in New York exploring Manhattan I constantly find myself noticing interesting typography on signage and so I have now decided to start documenting the most interesting examples and posting them on my blog. I am fascinated how typography, the use of colour and negative space affects the way we view take in information and what emotion they convey.

Watch this space….

Tripleseven Creative Ltd
98 King Street
Knutsford
Cheshire
WA16 6HQ

T: 01565 745 222
T: 07892 800 777
E: ideas@tripleseven.uk.com